Helping Farm Families - One kitchen table at a time.

Keynote Speaker

Consult with Reg

Reg Shandro

Tactful Mediator, Expert Advisor, Agricultural Roots

Recognized by the Canadian Farm Business Management Council as an authority on Succession Planning, Reg feels there is no better way to make a living than helping people.

Reg's Bio


Client Testimonials

For over a decade, Reg’s clients have found him through word-of-mouth referrals from satisfied farmers.
Here’s what they have to say:

Our family’s raised hogs for over 70 years. We’ve known Reg for over 10. We already referred three families to him after calling him in for numerous jobs.

First we did a farm analysis. Then we wrote up our will and did an estate analysis and succession work. We looked at joining our farm with our son’s to see how viable that would be. Two years ago we amalgamated our operations and so far, so good. Through it all Reg had the tools we needed.

Reg’s background in banking is a real asset. The previous consultant did not have near the same depth of experience.

We signed up for a couple of Reg’s seminars. His workshop on Understanding Your Financials was very educational. He told us “Don’t just drop your books off at the accountants, take the time to understand your information.”We also went to Reg’s Succession planning where he laid out all the different things to consider.

People think they can wing it. A facilitator like Reg makes things simple. There are always two sides—two generations, two families, different ideas. Reg is respectful of the older generation, he gets everyone involved.

Annette Wiersma, Farmer, Lacombe, Alberta

If you don’t know how to proceed, Reg gets the ball rolling. His experience appeals to the older generation, and he also helps the young farm communicate goals and ideas so everyone understands each other. He’s extremely personable and his energy is catching. I aspire to be like Reg, helping farmers help themselves. He’s damn good at it.

Leona Dargis, Nuffield Scholar and Farmer, Whitehorse, Yukon

I have worked with Reg on numerous files across western Canada. He takes the most difficult transaction and mediates it with great skill, even with bankers and accountants in the room. Everyone’s opinion is heard and respected, and everyone feels like they won—Reg has taught me a lot about the importance of a skilled mediator.

Reg’s process is also very effective. He asks his clients if he can discuss their files with me, then we sit down and iron out the details before meeting with the client.

I love Reg’s drive and his passion for servicing his clients. I consider him a friend, and hope I get to continue working with him.

Darren Swann, Tax Specialist and Chartered Accountant, Red Deer, Alberta

We heard Reg speak at a conference in Regina. We were overwhelmed and didn’t realize that the process of succession planning was so complex. Reg made it all seem easy though, each part of the puzzle came together. He has a story for everything, explaining experiences that he has handled in the past that made us feel at ease, like we were going in the right direction.

And the most important thing that Reg did was highlight how important family was!

R Hilderman, farmer – Strausbourg, Sakatchewan

Reg has never brought me the same plan twice. He may have the same process that he uses but his end product is uniquely structured to the specific needs of that family. He is clearly passionate about agriculture. He wants to set up the next generation to succeed and he understands what success looks like.

His mediation skills are a major asset with complicated family dynamics. He is a valuable resource, excellent at what he does without trying to be a jack of all trades. He knows what he does not know and will assemble the best team to support his clients.

When clients use Reg, things really start to happen. He looks after everyone and gets results.

Kimberly Shipley, Chartered Accountant, Red Deer, Alberta

Meeting Reg was the biggest game changer for our farm – ever! He came into our lives at a critical time and we are blessed that he did – and I thank God for that!

G Ruzicka – Rancher – Viking, Alberta

When Reg comes to your house he sits down at your kitchen table, starts his projector, and the first thing he shows you is a picture of his family. Not a picture of himself and his corporate logo. He understands that your family is the core of your operation.

He sat down and genuinely listened, getting to know us like a gentleman and asking us what we wanted to happen. He then met with our entire family put us all together in the same room and made it all work. He knows how to handle the conversation, sometimes leading, sometimes helping us take a breather or breaking the ice with a useful story. He’s not cheap, but he’s good. He taught us that it is not always about equality in dollars and cents, but balance.

If you want it done right call the Farmacist. You will get a product that you will be happy with. If you follow Reg’s process you will get there, it helped solidify what we already had.

Peter Woidyla, Farmer, Indian Head, Saskatchewan

We have very high standards for our consultants and Reg is the only consultant that has stood the test of time. He gets what it’s like to be a real farmer, he gets that it snows and that the auger won’t start. We let Reg loose to talk to our banker and our accountant and that was one of the best things we ever did on our farm. He speaks many languages-lawyerease, bankerease, accountantease, and farmerease – and has a story to fit every situation on the farm.

J McLeran – Farmer – Bowden, Alberta.

The best thing my wife and I ever did was use Reg to complete our succession plan. She passed away at the age of 58 in August 2016. Okay, maybe it wasn’t the best thing we ever did, but it did make the hard times easier to deal with.

Hans Haeflinger, Dairy farmer – Lacombe, Alberta

My brother and I took over the family farm in 1970. Our family had been on that land for 118 years. There was a lot of history and memories tied to the land but we’d known for a while that we needed to go our separate ways. Reg provided us with a steady hand to come to an equitable solution. I give Reg all the credit there.

Other consultants that I spoke with followed a set-out pattern and said this is the way you have to do things—I ended up with generic advice. Reg looks at your situation, relates to what you’re going through, and finds what works for you. It was nice to talk to someone with experience in agriculture and a banking background. He knows how to ask the right questions without a gov advisor way of doing things.

We had a family meeting—the hardest thing of the whole deal—with everyone there. Some people don’t deal with confrontation well but Reg managed the process and he reads personalities and motives real quick. Before I had to manage all the personalities, but having Reg there set me free. The kids were happier because they weren’t worried about what would happen. After that, my family got Reg to do our estate plan. Two kids don’t farm, they’re married and away—it was a process, but fair in the end. We all talk to each other and help each other out, we have a good relationship. It was a big adjustment, but we are all doing well.

Reg is not your typical consultant. He’s down to earth, easy to work with...we’ll always be friends.

Dave Rainforth, Farmer — Lacombe, Alberta

Just sayin'...

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