Helping Farm Families - One kitchen table at a time.

Keynote Speaker

Consult with Reg

Reg Shandro

Tactful Mediator, Expert Advisor, Agricultural Roots

Recognized by the Canadian Farm Business Management Council as an authority on Succession Planning, Reg feels there is no better way to make a living than helping people.

Reg's Bio


Client Testimonials

For over a decade, Reg’s clients have found him through word-of-mouth referrals from satisfied farmers.
Here’s what they have to say:

My brother and I took over the family farm in 1970. Our family had been on that land for 118 years. There was a lot of history and memories tied to the land but we’d known for a while that we needed to go our separate ways. Reg provided us with a steady hand to come to an equitable solution. I give Reg all the credit there.

Other consultants that I spoke with followed a set-out pattern and said this is the way you have to do things—I ended up with generic advice. Reg looks at your situation, relates to what you’re going through, and finds what works for you. It was nice to talk to someone with experience in agriculture and a banking background. He knows how to ask the right questions without a gov advisor way of doing things.

We had a family meeting—the hardest thing of the whole deal—with everyone there. Some people don’t deal with confrontation well but Reg managed the process and he reads personalities and motives real quick. Before I had to manage all the personalities, but having Reg there set me free. The kids were happier because they weren’t worried about what would happen. After that, my family got Reg to do our estate plan. Two kids don’t farm, they’re married and away—it was a process, but fair in the end. We all talk to each other and help each other out, we have a good relationship. It was a big adjustment, but we are all doing well.

Reg is not your typical consultant. He’s down to earth, easy to work with...we’ll always be friends.

Dave Rainforth, Farmer — Lacombe, Alberta

I drove all the way from Whitehorse to Red Deer to meet up with Reg and get our plan done – and it was worth every penny! He gets it that farming is our life. He doesn’t pretend to know it all and have all the answers – but someone on his advisory team does. Reg’s process was defined and practical. His solutions were very effective and true to life.

A. Stannard – Poultry Farmer - Whitehorse, Yukon

Reg worked on my father’s succession plan, my in-laws’ estate plan, and my own farm’s business plan. Nobody has the skill set and experience that Reg does.

Jay Bruggencate– Vector Farms Ltd – Lacombe

Reg has never brought me the same plan twice. He may have the same process that he uses but his end product is uniquely structured to the specific needs of that family. He is clearly passionate about agriculture. He wants to set up the next generation to succeed and he understands what success looks like.

His mediation skills are a major asset with complicated family dynamics. He is a valuable resource, excellent at what he does without trying to be a jack of all trades. He knows what he does not know and will assemble the best team to support his clients.

When clients use Reg, things really start to happen. He looks after everyone and gets results.

Kimberly Shipley, Chartered Accountant, Red Deer, Alberta

Cor Van Raay
May 30, 1936 - July 29, 2021

Assisting Cor Van Raay was one of the highlights of my career! I used to refer to him as the "Bill Gates of Canadian Agriculture."

He was a leader, innovator, visionary and an amazing man who did amazing things and he told me that this came naturally to him. 

Cor was a cattle and grain farmer, entrepreneur, and philanthropist who positively impacted others. He believed in giving back to the community and attributed this to his success in work and life.

You will be missed by many. 

Rest In Peace Cor.

A Tribute to Cor Van Raay

I have been attending conferences for 16 years and haven’t heard much new in the last 10 years or so… I have learnt more new concepts from Reg in two days than I have in the past 10 years!

Nicholas Smith, Lawyer, Author “Advising the Family owned Business” Chairman of the International Centre for Family Businesses U.K

I met with over a hundred advisors and farmers in more than a dozen countries. Reg stood out because of the way his approach to succession puts people first.

Communication and teamwork is critical for family farm success. Reg's passion for family and business unity makes family businesses more efficient and more enjoyable to be a part of.

Andrew Baldock, Nuffield Scholar and Farmer, Australia

We have very high standards for our consultants and Reg is the only consultant that has stood the test of time. He gets what it’s like to be a real farmer, he gets that it snows and that the auger won’t start. We let Reg loose to talk to our banker and our accountant and that was one of the best things we ever did on our farm. He speaks many languages-lawyerease, bankerease, accountantease, and farmerease – and has a story to fit every situation on the farm.

J McLeran – Farmer – Bowden, Alberta.

Reg’s expertise and due diligence in getting to a resolution for all of us was exceeded only by his true kindness and insight into the “human” side and his compassion was appreciated.

M. Arnold – Farmer – Tofield

Reg has a special gift - where he can connect with the younger and older generation at the same time. He is very open, honest, and I have never met anyone with the skills that he has. A lot of people claim to do succession planning, Reg is the only one that I have met that can actually put a complete Succession planning document together!

Josh S. - Farmer - Mountain Road, Manitoba

Just sayin'...

Perspectives to Ponder On

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