Reg Shandro
Tactful Mediator, Expert Advisor, Agricultural Roots
Recognized by the Canadian Farm Business Management Council as an authority on Succession Planning, Reg feels there is no better way to make a living than helping people.
Reg's Bio
Client Testimonials
For over a decade, Reg’s clients have found him through word-of-mouth referrals from satisfied farmers.
Here’s what they have to say:
Danny G. Le Roy - University of Lethbridge
Meeting Reg was the biggest game changer for our farm – ever! He came into our lives at a critical time and we are blessed that he did – and I thank God for that!
G Ruzicka – Rancher – Viking, Alberta
Our family’s raised hogs for over 70 years. We’ve known Reg for over 10. We already referred three families to him after calling him in for numerous jobs.
First we did a farm analysis. Then we wrote up our will and did an estate analysis and succession work. We looked at joining our farm with our son’s to see how viable that would be. Two years ago we amalgamated our operations and so far, so good. Through it all Reg had the tools we needed.
Reg’s background in banking is a real asset. The previous consultant did not have near the same depth of experience.
We signed up for a couple of Reg’s seminars. His workshop on Understanding Your Financials was very educational. He told us “Don’t just drop your books off at the accountants, take the time to understand your information.”We also went to Reg’s Succession planning where he laid out all the different things to consider.
People think they can wing it. A facilitator like Reg makes things simple. There are always two sides—two generations, two families, different ideas. Reg is respectful of the older generation, he gets everyone involved.
Annette Wiersma, Farmer, Lacombe, Alberta
I met with over a hundred advisors and farmers in more than a dozen countries. Reg stood out because of the way his approach to succession puts people first.
Communication and teamwork is critical for family farm success. Reg's passion for family and business unity makes family businesses more efficient and more enjoyable to be a part of.
Andrew Baldock, Nuffield Scholar and Farmer, Australia
I have been attending conferences for 16 years and haven’t heard much new in the last 10 years or so… I have learnt more new concepts from Reg in two days than I have in the past 10 years!
Nicholas Smith, Lawyer, Author “Advising the Family owned Business” Chairman of the International Centre for Family Businesses U.K
Reg’s expertise and due diligence in getting to a resolution for all of us was exceeded only by his true kindness and insight into the “human” side and his compassion was appreciated.
M. Arnold – Farmer – Tofield
Cor Van Raay
May 30, 1936 - July 29, 2021
Assisting Cor Van Raay was one of the highlights of my career! I used to refer to him as the "Bill Gates of Canadian Agriculture."
He was a leader, innovator, visionary and an amazing man who did amazing things and he told me that this came naturally to him.
Cor was a cattle and grain farmer, entrepreneur, and philanthropist who positively impacted others. He believed in giving back to the community and attributed this to his success in work and life.
You will be missed by many.
Rest In Peace Cor.
A Tribute to Cor Van Raay
My brother and I took over the family farm in 1970. Our family had been on that land for 118 years. There was a lot of history and memories tied to the land but we’d known for a while that we needed to go our separate ways. Reg provided us with a steady hand to come to an equitable solution. I give Reg all the credit there.
Other consultants that I spoke with followed a set-out pattern and said this is the way you have to do things—I ended up with generic advice. Reg looks at your situation, relates to what you’re going through, and finds what works for you. It was nice to talk to someone with experience in agriculture and a banking background. He knows how to ask the right questions without a gov advisor way of doing things.
We had a family meeting—the hardest thing of the whole deal—with everyone there. Some people don’t deal with confrontation well but Reg managed the process and he reads personalities and motives real quick. Before I had to manage all the personalities, but having Reg there set me free. The kids were happier because they weren’t worried about what would happen. After that, my family got Reg to do our estate plan. Two kids don’t farm, they’re married and away—it was a process, but fair in the end. We all talk to each other and help each other out, we have a good relationship. It was a big adjustment, but we are all doing well.
Reg is not your typical consultant. He’s down to earth, easy to work with...we’ll always be friends.
Dave Rainforth, Farmer — Lacombe, Alberta
If it wasn’t for Reg I wouldn’t be farming.
Brian B – Ponoka
We heard Reg speak at a conference in Regina. We were overwhelmed and didn’t realize that the process of succession planning was so complex. Reg made it all seem easy though, each part of the puzzle came together. He has a story for everything, explaining experiences that he has handled in the past that made us feel at ease, like we were going in the right direction.
And the most important thing that Reg did was highlight how important family was!
R Hilderman, farmer – Strausbourg, Sakatchewan

